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Aug 27

BavGround: A Benchmark for Regional Cultural Grounding and Dialect Competence in Bavarian

Cultural evaluation of large language models (LLMs) often focuses on high-resource standard languages, leaving regional culture and dialect communities underrepresented. We introduce BavGround, a benchmark for evaluating Bavarian regional cultural grounding and dialect competence across English, German and Bavarian. BavGround contains 206 multiple-choice source questions across eight cultural domains per language, yielding 618 multi-parallel instances, with items covering both broadly accessible cultural knowledge and source-grounded regional knowledge from journalism, historical sources, and specialist literature. We evaluate fifteen 7B-10B open-weight instruction-tuned models and one closed-model reference. Strong multilingual models perform best overall, but performance drops on Bavarian items and source-grounded questions, indicating persistent difficulty with dialectal and localized cultural knowledge. We further show that conclusions depend strongly on evaluation protocol: raw answer-letter scoring, shuffled-letter scoring, option-text likelihood, generated-answer parsing, and semantic matching can produce different absolute scores and rankings, especially for regionally adapted models. Finally, an exploratory analysis of GENBA-10B checkpoints suggests that continued pretraining improves answer-content likelihood unevenly across domains, while dialect competence remains comparatively weak. BavGround supports localized, protocol-aware evaluation of cultural representation in LLMs.

  • 5 authors
·
Aug 12

CulturalFrames: Assessing Cultural Expectation Alignment in Text-to-Image Models and Evaluation Metrics

The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit as well as implicit cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that T2I models not only fail to meet the more challenging implicit expectations but also the less challenging explicit expectations. Across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we demonstrate that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, providing actionable directions for developing more culturally informed T2I models and evaluation methodologies.

mair-lab MAIR Lab
·
Jun 10, 2025

BHASA: A Holistic Southeast Asian Linguistic and Cultural Evaluation Suite for Large Language Models

The rapid development of Large Language Models (LLMs) and the emergence of novel abilities with scale have necessitated the construction of holistic, diverse and challenging benchmarks such as HELM and BIG-bench. However, at the moment, most of these benchmarks focus only on performance in English and evaluations that include Southeast Asian (SEA) languages are few in number. We therefore propose BHASA, a holistic linguistic and cultural evaluation suite for LLMs in SEA languages. It comprises three components: (1) a NLP benchmark covering eight tasks across Natural Language Understanding (NLU), Generation (NLG) and Reasoning (NLR) tasks, (2) LINDSEA, a linguistic diagnostic toolkit that spans the gamut of linguistic phenomena including syntax, semantics and pragmatics, and (3) a cultural diagnostics dataset that probes for both cultural representation and sensitivity. For this preliminary effort, we implement the NLP benchmark only for Indonesian, Vietnamese, Thai and Tamil, and we only include Indonesian and Tamil for LINDSEA and the cultural diagnostics dataset. As GPT-4 is purportedly one of the best-performing multilingual LLMs at the moment, we use it as a yardstick to gauge the capabilities of LLMs in the context of SEA languages. Our initial experiments on GPT-4 with BHASA find it lacking in various aspects of linguistic capabilities, cultural representation and sensitivity in the targeted SEA languages. BHASA is a work in progress and will continue to be improved and expanded in the future. The repository for this paper can be found at: https://github.com/aisingapore/BHASA

  • 6 authors
·
Sep 12, 2023

T2I-BiasBench: A Multi-Metric Framework for Auditing Demographic and Cultural Bias in Text-to-Image Models

Text-to-image (T2I) generative models achieve impressive visual fidelity but inherit and amplify demographic imbalances and cultural biases embedded in training data. We introduce T2I-BiasBench, a unified evaluation framework of thirteen complementary metrics that jointly captures demographic bias, element omission, and cultural collapse in diffusion models - the first framework to address all three dimensions simultaneously. We evaluate three open-source models - Stable Diffusion v1.5, BK-SDM Base, and Koala Lightning - against Gemini 2.5 Flash (RLHF-aligned) as a reference baseline. The benchmark comprises 1,574 generated images across five structured prompt categories. T2I-BiasBench integrates six established metrics with seven additional measures: four newly proposed (Composite Bias Score, Grounded Missing Rate, Implicit Element Missing Rate, Cultural Accuracy Ratio) and three adapted (Hallucination Score, Vendi Score, CLIP Proxy Score). Three key findings emerge: (1) Stable Diffusion v1.5 and BK-SDM exhibit bias amplification (>1.0) in beauty-related prompts; (2) contextual constraints such as surgical PPE substantially attenuate professional-role gender bias (Doctor CBS = 0.06 for SD v1.5); and (3) all models, including RLHF-aligned Gemini, collapse to a narrow set of cultural representations (CAS: 0.54-1.00), confirming that alignment techniques do not resolve cultural coverage gaps. T2I-BiasBench is publicly released to support standardized, fine-grained bias evaluation of generative models. The project page is available at: https://gyanendrachaubey.github.io/T2I-BiasBench/

  • 6 authors
·
Apr 13

CVQA: Culturally-diverse Multilingual Visual Question Answering Benchmark

Visual Question Answering (VQA) is an important task in multimodal AI, and it is often used to test the ability of vision-language models to understand and reason on knowledge present in both visual and textual data. However, most of the current VQA models use datasets that are primarily focused on English and a few major world languages, with images that are typically Western-centric. While recent efforts have tried to increase the number of languages covered on VQA datasets, they still lack diversity in low-resource languages. More importantly, although these datasets often extend their linguistic range via translation or some other approaches, they usually keep images the same, resulting in narrow cultural representation. To address these limitations, we construct CVQA, a new Culturally-diverse multilingual Visual Question Answering benchmark, designed to cover a rich set of languages and cultures, where we engage native speakers and cultural experts in the data collection process. As a result, CVQA includes culturally-driven images and questions from across 28 countries on four continents, covering 26 languages with 11 scripts, providing a total of 9k questions. We then benchmark several Multimodal Large Language Models (MLLMs) on CVQA, and show that the dataset is challenging for the current state-of-the-art models. This benchmark can serve as a probing evaluation suite for assessing the cultural capability and bias of multimodal models and hopefully encourage more research efforts toward increasing cultural awareness and linguistic diversity in this field.

  • 75 authors
·
Jun 9, 2024 1

CultureMERT: Continual Pre-Training for Cross-Cultural Music Representation Learning

Recent advances in music foundation models have improved audio representation learning, yet their effectiveness across diverse musical traditions remains limited. We introduce CultureMERT-95M, a multi-culturally adapted foundation model developed to enhance cross-cultural music representation learning and understanding. To achieve this, we propose a two-stage continual pre-training strategy that integrates learning rate re-warming and re-decaying, enabling stable adaptation even with limited computational resources. Training on a 650-hour multi-cultural data mix, comprising Greek, Turkish, and Indian music traditions, results in an average improvement of 4.9% in ROC-AUC and AP across diverse non-Western music auto-tagging tasks, surpassing prior state-of-the-art, with minimal forgetting on Western-centric benchmarks. We further investigate task arithmetic, an alternative approach to multi-cultural adaptation that merges single-culture adapted models in the weight space. Task arithmetic performs on par with our multi-culturally trained model on non-Western auto-tagging tasks and shows no regression on Western datasets. Cross-cultural evaluation reveals that single-culture models transfer with varying effectiveness across musical traditions, whereas the multi-culturally adapted model achieves the best overall performance. To support research on world music representation learning, we publicly release CultureMERT-95M and CultureMERT-TA-95M, fostering the development of more culturally aware music foundation models.

  • 3 authors
·
Jun 21, 2025 1

Culturally-Adapted Red-Teaming Across East and Southeast Asian Contexts: A Methodological and Comparative Analysis

Multilingual safety evaluation of large language models (LLMs) has predominantly relied on direct translation (DT) of English benchmarks into target languages - an approach that converts surface-level linguistic form while failing to reflect the cultural context embedded in threat scenarios, social norms, and legal frameworks. We construct paired DT and culturally-adapted (CA) datasets via 1:1 seed matching for four languages - Korean (KO), Japanese (JA), Thai (TH), and Khmer (KM) - and compare Attack Success Rate (ASR) and Cultural Realism scores across four open-source LLM. CA prompts yield Delta-ASR > 0 across all 16 language x model combinations (mean +9.3 pp), and DT-based evaluation underestimates risk in 44 of 48 category x language combinations. Language-level analysis reveals that the distribution of threat forms is heterogeneous across languages. Cultural Realism analysis further shows that DT Cultural Depth (C3) scores remain consistently below 1.0 out of 3.0 across all four languages (mean 0.17), whereas CA scores reach up to 2.51, indicating that direct translation produces inputs systematically divergent from those encountered in real-world multicultural settings. These findings demonstrate that adapting benchmarks to language-specific cultural contexts - rather than relying on linguistic translation alone - is necessary for valid multilingual LLM safety evaluation.

  • 3 authors
·
Jun 7

A Comprehensive Review of Datasets for Clinical Mental Health AI Systems

Mental health disorders are rising worldwide. However, the availability of trained clinicians has not scaled proportionally, leaving many people without adequate or timely support. To bridge this gap, recent studies have shown the promise of Artificial Intelligence (AI) to assist mental health diagnosis, monitoring, and intervention. However, the development of efficient, reliable, and ethical AI to assist clinicians is heavily dependent on high-quality clinical training datasets. Despite growing interest in data curation for training clinical AI assistants, existing datasets largely remain scattered, under-documented, and often inaccessible, hindering the reproducibility, comparability, and generalizability of AI models developed for clinical mental health care. In this paper, we present the first comprehensive survey of clinical mental health datasets relevant to the training and development of AI-powered clinical assistants. We categorize these datasets by mental disorders (e.g., depression, schizophrenia), data modalities (e.g., text, speech, physiological signals), task types (e.g., diagnosis prediction, symptom severity estimation, intervention generation), accessibility (public, restricted or private), and sociocultural context (e.g., language and cultural background). Along with these, we also investigate synthetic clinical mental health datasets. Our survey identifies critical gaps such as a lack of longitudinal data, limited cultural and linguistic representation, inconsistent collection and annotation standards, and a lack of modalities in synthetic data. We conclude by outlining key challenges in curating and standardizing future datasets and provide actionable recommendations to facilitate the development of more robust, generalizable, and equitable mental health AI systems.

  • 5 authors
·
Aug 17, 2025

PBBQ: A Persian Bias Benchmark Dataset Curated with Human-AI Collaboration for Large Language Models

With the increasing adoption of large language models (LLMs), ensuring their alignment with social norms has become a critical concern. While prior research has examined bias detection in various languages, there remains a significant gap in resources addressing social biases within Persian cultural contexts. In this work, we introduce PBBQ, a comprehensive benchmark dataset designed to evaluate social biases in Persian LLMs. Our benchmark, which encompasses 16 cultural categories, was developed through questionnaires completed by 250 diverse individuals across multiple demographics, in close collaboration with social science experts to ensure its validity. The resulting PBBQ dataset contains over 37,000 carefully curated questions, providing a foundation for the evaluation and mitigation of bias in Persian language models. We benchmark several open-source LLMs, a closed-source model, and Persian-specific fine-tuned models on PBBQ. Our findings reveal that current LLMs exhibit significant social biases across Persian culture. Additionally, by comparing model outputs to human responses, we observe that LLMs often replicate human bias patterns, highlighting the complex interplay between learned representations and cultural stereotypes.Upon acceptance of the paper, our PBBQ dataset will be publicly available for use in future work. Content warning: This paper contains unsafe content.

  • 7 authors
·
Oct 21, 2025

Randomness, Not Representation: The Unreliability of Evaluating Cultural Alignment in LLMs

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

  • 3 authors
·
Mar 11, 2025

EXplainable Neural-Symbolic Learning (X-NeSyL) methodology to fuse deep learning representations with expert knowledge graphs: the MonuMAI cultural heritage use case

The latest Deep Learning (DL) models for detection and classification have achieved an unprecedented performance over classical machine learning algorithms. However, DL models are black-box methods hard to debug, interpret, and certify. DL alone cannot provide explanations that can be validated by a non technical audience. In contrast, symbolic AI systems that convert concepts into rules or symbols -- such as knowledge graphs -- are easier to explain. However, they present lower generalisation and scaling capabilities. A very important challenge is to fuse DL representations with expert knowledge. One way to address this challenge, as well as the performance-explainability trade-off is by leveraging the best of both streams without obviating domain expert knowledge. We tackle such problem by considering the symbolic knowledge is expressed in form of a domain expert knowledge graph. We present the eXplainable Neural-symbolic learning (X-NeSyL) methodology, designed to learn both symbolic and deep representations, together with an explainability metric to assess the level of alignment of machine and human expert explanations. The ultimate objective is to fuse DL representations with expert domain knowledge during the learning process to serve as a sound basis for explainability. X-NeSyL methodology involves the concrete use of two notions of explanation at inference and training time respectively: 1) EXPLANet: Expert-aligned eXplainable Part-based cLAssifier NETwork Architecture, a compositional CNN that makes use of symbolic representations, and 2) SHAP-Backprop, an explainable AI-informed training procedure that guides the DL process to align with such symbolic representations in form of knowledge graphs. We showcase X-NeSyL methodology using MonuMAI dataset for monument facade image classification, and demonstrate that our approach improves explainability and performance.

  • 10 authors
·
Apr 24, 2021

Beyond Aesthetics: Cultural Competence in Text-to-Image Models

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

  • 8 authors
·
Jul 9, 2024

Dual-Metric Evaluation of Social Bias in Large Language Models: Evidence from an Underrepresented Nepali Cultural Context

Large language models (LLMs) increasingly influence global digital ecosystems, yet their potential to perpetuate social and cultural biases remains poorly understood in underrepresented contexts. This study presents a systematic analysis of representational biases in seven state-of-the-art LLMs: GPT-4o-mini, Claude-3-Sonnet, Claude-4-Sonnet, Gemini-2.0-Flash, Gemini-2.0-Lite, Llama-3-70B, and Mistral-Nemo in the Nepali cultural context. Using Croissant-compliant dataset of 2400+ stereotypical and anti-stereotypical sentence pairs on gender roles across social domains, we implement an evaluation framework, Dual-Metric Bias Assessment (DMBA), combining two metrics: (1) agreement with biased statements and (2) stereotypical completion tendencies. Results show models exhibit measurable explicit agreement bias, with mean bias agreement ranging from 0.36 to 0.43 across decoding configurations, and an implicit completion bias rate of 0.740-0.755. Importantly, implicit completion bias follows a non-linear, U-shaped relationship with temperature, peaking at moderate stochasticity (T=0.3) and declining slightly at higher temperatures. Correlation analysis under different decoding settings revealed that explicit agreement strongly aligns with stereotypical sentence agreement but is a weak and often negative predictor of implicit completion bias, indicating generative bias is poorly captured by agreement metrics. Sensitivity analysis shows increasing top-p amplifies explicit bias, while implicit generative bias remains largely stable. Domain-level analysis shows implicit bias is strongest for race and sociocultural stereotypes, while explicit agreement bias is similar across gender and sociocultural categories, with race showing the lowest explicit agreement. These findings highlight the need for culturally grounded datasets and debiasing strategies for LLMs in underrepresented societies.

  • 2 authors
·
Mar 7

Lost in Cultural Translation: Do LLMs Struggle with Math Across Cultural Contexts?

Large Language Models (LLMs) have significantly advanced various fields, particularly coding, mathematical reasoning, and logical problem solving. However, a critical question remains: Do these mathematical reasoning abilities persist when LLMs are presented with culturally adapted math problems? Specifically, how do LLMs perform when faced with math problems embedded in cultural contexts that have no significant representation in main stream web-scale AI training data? To explore this, we generated six synthetic cultural datasets from GSM8K, a widely used benchmark for assessing LLMs' mathematical reasoning skills. While preserving the mathematical logic and numerical values of the original GSM8K test set, we modify cultural elements such as personal names, food items, place names, etc. These culturally adapted datasets provide a more reliable framework for evaluating LLMs' mathematical reasoning under shifting cultural contexts. Our findings reveal that LLMs struggle with math problems when cultural references change, even though the underlying mathematical structure remains constant. Smaller models exhibit greater performance drops compared to larger models. Interestingly, our results also suggest that cultural familiarity can enhance mathematical reasoning. Even models with no explicit mathematical training but exposure to relevant cultural contexts sometimes outperform larger, mathematically proficient models on culturally embedded math problems. This study highlights the impact of cultural context on the mathematical reasoning abilities of LLMs, underscoring the need for more diverse and representative training data to improve robustness in real-world applications. The benchmark data sets and script for reproducing the results are available at https://github.com/akarim23131/Lost_in_Cultural_Translation

  • 6 authors
·
Mar 23, 2025 2

Towards Measuring the Representation of Subjective Global Opinions in Language Models

Large language models (LLMs) may not equitably represent diverse global perspectives on societal issues. In this paper, we develop a quantitative framework to evaluate whose opinions model-generated responses are more similar to. We first build a dataset, GlobalOpinionQA, comprised of questions and answers from cross-national surveys designed to capture diverse opinions on global issues across different countries. Next, we define a metric that quantifies the similarity between LLM-generated survey responses and human responses, conditioned on country. With our framework, we run three experiments on an LLM trained to be helpful, honest, and harmless with Constitutional AI. By default, LLM responses tend to be more similar to the opinions of certain populations, such as those from the USA, and some European and South American countries, highlighting the potential for biases. When we prompt the model to consider a particular country's perspective, responses shift to be more similar to the opinions of the prompted populations, but can reflect harmful cultural stereotypes. When we translate GlobalOpinionQA questions to a target language, the model's responses do not necessarily become the most similar to the opinions of speakers of those languages. We release our dataset for others to use and build on. Our data is at https://huggingface.co/datasets/Anthropic/llm_global_opinions. We also provide an interactive visualization at https://llmglobalvalues.anthropic.com.

  • 18 authors
·
Jun 28, 2023

Mitigating Cross-Lingual Cultural Inconsistencies in LLMs via Consensus-Driven Preference Optimisation

Despite their impressive capabilities, multilingual large language models (MLLMs) frequently exhibit inconsistent behaviour when the prompt's language changes. While such adaptation is generally desirable, it becomes a critical failure when a user's identity is explicitly defined. For instance, given a fixed British persona and an ambiguous everyday knowledge query about literature, the prompt's language frequently overwrites the system persona -- yielding Shakespeare in English but Cervantes in Spanish. To robustly quantify this Cross-lingual Cultural Inconsistency, we introduce Singleton Fleiss's κ_S, a metric mathematically resilient to hallucinations. For mitigation, we propose Cross-lingual Cultural Consistent Preference Optimisation (C-3PO), a consensus-driven alignment framework. C-3PO achieves up to a 0.13-point absolute increase in κ_S over unaligned models, consistently outperforming strong prompting and representation steering baselines whilst preserving explicit user identities, cultural neutrality and intrinsic cultural knowledge. Empirical evaluations demonstrate this inconsistency disproportionately affects lower-resource languages like Indonesian and Persian. Finally, early decoding of intermediate layers reveals that MLLMs implicitly personalise outputs towards the prompt language's stereotypical culture as forward-pass representations stabilise.

  • 3 authors
·
May 26

Modeling Stylistic Co-evolution in Symbolic Music Heritage Collections

Digitized musical heritage collections offer new opportunities to examine how stylistic traditions change over historical time, but computational analyses often reduce musical works to static classifications or similarity scores. This article proposes a representation-to-dynamics framework for studying cross-cultural harmonic change in Western art music. Starting from symbolic chord sequences, we derive contextual chord embeddings, project work-level representations into a shared harmonic space, and reconstruct country-level trajectories through temporally causal Kalman filtering. These trajectories are then modeled with DeGroot and Friedkin--Johnsen dynamics, yielding interpretable influence-like networks and estimates of stylistic anchoring. We apply the framework to a curated corpus of 480 dated works from 1875 to 1940 across Russia, France, Germany, Austria, and a heterogeneous ''Others'' group. Models fitted on 1875--1925 are evaluated through recursive forecasts for 1930--1940, testing whether the estimated dependency structure remains informative across a potentially changing historical and stylistic regime. The estimated trajectories and influence patterns are broadly consistent with established music-historical accounts of late Romantic and early modernist exchange, including the close relationship between German and Austrian traditions and historically plausible cross-currents between Russian and French traditions. PCA-variance-weighted estimation provides modest improvements while preserving a single interpretable influence network. Rather than treating the estimated matrices as direct causal evidence, the framework offers a reproducible quantitative layer for cultural heritage research, complementing archival and musicological interpretation.

  • 3 authors
·
Jul 26

For a semiotic AI: Bridging computer vision and visual semiotics for computational observation of large scale facial image archives

Social networks are creating a digital world in which the cognitive, emotional, and pragmatic value of the imagery of human faces and bodies is arguably changing. However, researchers in the digital humanities are often ill-equipped to study these phenomena at scale. This work presents FRESCO (Face Representation in E-Societies through Computational Observation), a framework designed to explore the socio-cultural implications of images on social media platforms at scale. FRESCO deconstructs images into numerical and categorical variables using state-of-the-art computer vision techniques, aligning with the principles of visual semiotics. The framework analyzes images across three levels: the plastic level, encompassing fundamental visual features like lines and colors; the figurative level, representing specific entities or concepts; and the enunciation level, which focuses particularly on constructing the point of view of the spectator and observer. These levels are analyzed to discern deeper narrative layers within the imagery. Experimental validation confirms the reliability and utility of FRESCO, and we assess its consistency and precision across two public datasets. Subsequently, we introduce the FRESCO score, a metric derived from the framework's output that serves as a reliable measure of similarity in image content.

  • 7 authors
·
Jul 3, 2024

Empirical evidence of Large Language Model's influence on human spoken communication

From the invention of writing and the printing press, to television and social media, human history is punctuated by major innovations in communication technology, which fundamentally altered how ideas spread and reshaped our culture. Recent chatbots powered by generative artificial intelligence constitute a novel medium that encodes cultural patterns in their neural representations and disseminates them in conversations with hundreds of millions of people. Understanding whether these patterns transmit into human language, and ultimately shape human culture, is a fundamental question. While fully quantifying the causal impact of a chatbot like ChatGPT on human culture is very challenging, lexicographic shift in human spoken communication may offer an early indicator of such broad phenomenon. Here, we apply econometric causal inference techniques to 740,249 hours of human discourse from 360,445 YouTube academic talks and 771,591 conversational podcast episodes across multiple disciplines. We detect a measurable and abrupt increase in the use of words preferentially generated by ChatGPT, such as delve, comprehend, boast, swift, and meticulous, after its release. These findings suggest a scenario where machines, originally trained on human data and subsequently exhibiting their own cultural traits, can, in turn, measurably reshape human culture. This marks the beginning of a closed cultural feedback loop in which cultural traits circulate bidirectionally between humans and machines. Our results motivate further research into the evolution of human-machine culture, and raise concerns over the erosion of linguistic and cultural diversity, and the risks of scalable manipulation.

  • 7 authors
·
Sep 3, 2024

Augmenting Autotelic Agents with Large Language Models

Humans learn to master open-ended repertoires of skills by imagining and practicing their own goals. This autotelic learning process, literally the pursuit of self-generated (auto) goals (telos), becomes more and more open-ended as the goals become more diverse, abstract and creative. The resulting exploration of the space of possible skills is supported by an inter-individual exploration: goal representations are culturally evolved and transmitted across individuals, in particular using language. Current artificial agents mostly rely on predefined goal representations corresponding to goal spaces that are either bounded (e.g. list of instructions), or unbounded (e.g. the space of possible visual inputs) but are rarely endowed with the ability to reshape their goal representations, to form new abstractions or to imagine creative goals. In this paper, we introduce a language model augmented autotelic agent (LMA3) that leverages a pretrained language model (LM) to support the representation, generation and learning of diverse, abstract, human-relevant goals. The LM is used as an imperfect model of human cultural transmission; an attempt to capture aspects of humans' common-sense, intuitive physics and overall interests. Specifically, it supports three key components of the autotelic architecture: 1)~a relabeler that describes the goals achieved in the agent's trajectories, 2)~a goal generator that suggests new high-level goals along with their decomposition into subgoals the agent already masters, and 3)~reward functions for each of these goals. Without relying on any hand-coded goal representations, reward functions or curriculum, we show that LMA3 agents learn to master a large diversity of skills in a task-agnostic text-based environment.

  • 5 authors
·
May 21, 2023

Characterizing Bias: Benchmarking Large Language Models in Simplified versus Traditional Chinese

While the capabilities of Large Language Models (LLMs) have been studied in both Simplified and Traditional Chinese, it is yet unclear whether LLMs exhibit differential performance when prompted in these two variants of written Chinese. This understanding is critical, as disparities in the quality of LLM responses can perpetuate representational harms by ignoring the different cultural contexts underlying Simplified versus Traditional Chinese, and can exacerbate downstream harms in LLM-facilitated decision-making in domains such as education or hiring. To investigate potential LLM performance disparities, we design two benchmark tasks that reflect real-world scenarios: regional term choice (prompting the LLM to name a described item which is referred to differently in Mainland China and Taiwan), and regional name choice (prompting the LLM to choose who to hire from a list of names in both Simplified and Traditional Chinese). For both tasks, we audit the performance of 11 leading commercial LLM services and open-sourced models -- spanning those primarily trained on English, Simplified Chinese, or Traditional Chinese. Our analyses indicate that biases in LLM responses are dependent on both the task and prompting language: while most LLMs disproportionately favored Simplified Chinese responses in the regional term choice task, they surprisingly favored Traditional Chinese names in the regional name choice task. We find that these disparities may arise from differences in training data representation, written character preferences, and tokenization of Simplified and Traditional Chinese. These findings highlight the need for further analysis of LLM biases; as such, we provide an open-sourced benchmark dataset to foster reproducible evaluations of future LLM behavior across Chinese language variants (https://github.com/brucelyu17/SC-TC-Bench).

  • 4 authors
·
May 28, 2025 2

Evaluating the Social Impact of Generative AI Systems in Systems and Society

Generative AI systems across modalities, ranging from text (including code), image, audio, and video, have broad social impacts, but there is no official standard for means of evaluating those impacts or for which impacts should be evaluated. In this paper, we present a guide that moves toward a standard approach in evaluating a base generative AI system for any modality in two overarching categories: what can be evaluated in a base system independent of context and what can be evaluated in a societal context. Importantly, this refers to base systems that have no predetermined application or deployment context, including a model itself, as well as system components, such as training data. Our framework for a base system defines seven categories of social impact: bias, stereotypes, and representational harms; cultural values and sensitive content; disparate performance; privacy and data protection; financial costs; environmental costs; and data and content moderation labor costs. Suggested methods for evaluation apply to listed generative modalities and analyses of the limitations of existing evaluations serve as a starting point for necessary investment in future evaluations. We offer five overarching categories for what can be evaluated in a broader societal context, each with its own subcategories: trustworthiness and autonomy; inequality, marginalization, and violence; concentration of authority; labor and creativity; and ecosystem and environment. Each subcategory includes recommendations for mitigating harm.

  • 18 authors
·
Jun 9, 2023

Toward Socially Aware Vision-Language Models: Evaluating Cultural Competence Through Multimodal Story Generation

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

  • 2 authors
·
Aug 22, 2025

Neuron-Level Analysis of Cultural Understanding in Large Language Models

As large language models (LLMs) are increasingly deployed worldwide, ensuring their fair and comprehensive cultural understanding is important. However, LLMs exhibit cultural bias and limited awareness of underrepresented cultures, while the mechanisms underlying their cultural understanding remain underexplored. To fill this gap, we conduct a neuron-level analysis to identify neurons that drive cultural behavior, introducing a gradient-based scoring method with additional filtering for precise refinement. We identify both culture-general neurons contributing to cultural understanding regardless of cultures, and culture-specific neurons tied to an individual culture. These neurons account for less than 1% of all neurons and are concentrated in shallow to middle MLP layers. We validate their role by showing that suppressing them substantially degrades performance on cultural benchmarks (by up to 30%), while performance on general natural language understanding (NLU) benchmarks remains largely unaffected. Moreover, we show that culture-specific neurons support knowledge of not only the target culture, but also related cultures. Finally, we demonstrate that training on NLU benchmarks can diminish models' cultural understanding when we update modules containing many culture-general neurons. These findings provide insights into the internal mechanisms of LLMs and offer practical guidance for model training and engineering. Our code is available at https://github.com/ynklab/CULNIG

  • 4 authors
·
Oct 9, 2025

Navigating the Cultural Kaleidoscope: A Hitchhiker's Guide to Sensitivity in Large Language Models

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

  • 10 authors
·
Oct 15, 2024

CulturalTeaming: AI-Assisted Interactive Red-Teaming for Challenging LLMs' (Lack of) Multicultural Knowledge

Frontier large language models (LLMs) are developed by researchers and practitioners with skewed cultural backgrounds and on datasets with skewed sources. However, LLMs' (lack of) multicultural knowledge cannot be effectively assessed with current methods for developing benchmarks. Existing multicultural evaluations primarily rely on expensive and restricted human annotations or potentially outdated internet resources. Thus, they struggle to capture the intricacy, dynamics, and diversity of cultural norms. LLM-generated benchmarks are promising, yet risk propagating the same biases they are meant to measure. To synergize the creativity and expert cultural knowledge of human annotators and the scalability and standardizability of LLM-based automation, we introduce CulturalTeaming, an interactive red-teaming system that leverages human-AI collaboration to build truly challenging evaluation dataset for assessing the multicultural knowledge of LLMs, while improving annotators' capabilities and experiences. Our study reveals that CulturalTeaming's various modes of AI assistance support annotators in creating cultural questions, that modern LLMs fail at, in a gamified manner. Importantly, the increased level of AI assistance (e.g., LLM-generated revision hints) empowers users to create more difficult questions with enhanced perceived creativity of themselves, shedding light on the promises of involving heavier AI assistance in modern evaluation dataset creation procedures. Through a series of 1-hour workshop sessions, we gather CULTURALBENCH-V0.1, a compact yet high-quality evaluation dataset with users' red-teaming attempts, that different families of modern LLMs perform with accuracy ranging from 37.7% to 72.2%, revealing a notable gap in LLMs' multicultural proficiency.

  • 10 authors
·
Apr 9, 2024

Can LLMs Express Personality Across Cultures? Introducing CulturalPersonas for Evaluating Trait Alignment

As LLMs become central to interactive applications, ranging from tutoring to mental health, the ability to express personality in culturally appropriate ways is increasingly important. While recent works have explored personality evaluation of LLMs, they largely overlook the interplay between culture and personality. To address this, we introduce CulturalPersonas, the first large-scale benchmark with human validation for evaluating LLMs' personality expression in culturally grounded, behaviorally rich contexts. Our dataset spans 3,000 scenario-based questions across six diverse countries, designed to elicit personality through everyday scenarios rooted in local values. We evaluate three LLMs, using both multiple-choice and open-ended response formats. Our results show that CulturalPersonas improves alignment with country-specific human personality distributions (over a 20% reduction in Wasserstein distance across models and countries) and elicits more expressive, culturally coherent outputs compared to existing benchmarks. CulturalPersonas surfaces meaningful modulated trait outputs in response to culturally grounded prompts, offering new directions for aligning LLMs to global norms of behavior. By bridging personality expression and cultural nuance, we envision that CulturalPersonas will pave the way for more socially intelligent and globally adaptive LLMs.

  • 5 authors
·
Oct 12, 2025

Evaluating Visual and Cultural Interpretation: The K-Viscuit Benchmark with Human-VLM Collaboration

To create culturally inclusive vision-language models (VLMs), the foremost requirement is developing a test benchmark that can diagnose the models' ability to respond to questions reflecting cultural elements. This paper addresses the necessity for such benchmarks, noting that existing research has relied on human annotators' manual efforts, which impedes diversity and efficiency. We propose a semi-automated pipeline for constructing cultural VLM benchmarks to enhance diversity and efficiency. This pipeline leverages human-VLM collaboration, where VLMs generate questions based on guidelines, human-annotated examples, and image-wise relevant knowledge, which are then reviewed by native speakers for quality and cultural relevance. The effectiveness of our adaptable pipeline is demonstrated through a specific application: creating a dataset tailored to Korean culture, dubbed K-Viscuit. The resulting benchmark features two types of questions: Type 1 questions measure visual recognition abilities, while Type 2 assess fine-grained visual reasoning skills. This ensures a thorough diagnosis of VLM models across various aspects. Our evaluation using K-Viscuit revealed that open-source models notably lag behind proprietary models in understanding Korean culture, highlighting areas for improvement. We provided diverse analyses of VLM performance across different cultural aspects. Besides, we explored the potential of incorporating external knowledge retrieval to enhance the generation process, suggesting future directions for improving cultural interpretation ability of VLMs. Our dataset and code will be made publicly available.

  • 6 authors
·
Jun 24, 2024

GIMMICK -- Globally Inclusive Multimodal Multitask Cultural Knowledge Benchmarking

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

  • 4 authors
·
Feb 19, 2025 2

KAHANI: Culturally-Nuanced Visual Storytelling Pipeline for Non-Western Cultures

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

  • 9 authors
·
Oct 25, 2024

Crowdsource, Crawl, or Generate? Creating SEA-VL, a Multicultural Vision-Language Dataset for Southeast Asia

Southeast Asia (SEA) is a region of extraordinary linguistic and cultural diversity, yet it remains significantly underrepresented in vision-language (VL) research. This often results in artificial intelligence (AI) models that fail to capture SEA cultural nuances. To fill this gap, we present SEA-VL, an open-source initiative dedicated to developing high-quality, culturally relevant data for SEA languages. By involving contributors from SEA countries, SEA-VL aims to ensure better cultural relevance and diversity, fostering greater inclusivity of underrepresented languages in VL research. Beyond crowdsourcing, our initiative goes one step further in the exploration of the automatic collection of culturally relevant images through crawling and image generation. First, we find that image crawling achieves approximately ~85% cultural relevance while being more cost- and time-efficient than crowdsourcing. Second, despite the substantial progress in generative vision models, synthetic images remain unreliable in accurately reflecting SEA cultures. The generated images often fail to reflect the nuanced traditions and cultural contexts of the region. Collectively, we gather 1.28M SEA culturally-relevant images, more than 50 times larger than other existing datasets. Through SEA-VL, we aim to bridge the representation gap in SEA, fostering the development of more inclusive AI systems that authentically represent diverse cultures across SEA.

SEACrowd SEACrowd
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Mar 10, 2025 4

NileChat: Towards Linguistically Diverse and Culturally Aware LLMs for Local Communities

Enhancing the linguistic capabilities of Large Language Models (LLMs) to include low-resource languages is a critical research area. Current research directions predominantly rely on synthetic data generated by translating English corpora, which, while demonstrating promising linguistic understanding and translation abilities, often results in models aligned with source language culture. These models frequently fail to represent the cultural heritage and values of local communities. This work proposes a methodology to create both synthetic and retrieval-based pre-training data tailored to a specific community, considering its (i) language, (ii) cultural heritage, and (iii) cultural values. We demonstrate our methodology using Egyptian and Moroccan dialects as testbeds, chosen for their linguistic and cultural richness and current underrepresentation in LLMs. As a proof-of-concept, we develop NileChat, a 3B parameter LLM adapted for Egyptian and Moroccan communities, incorporating their language, cultural heritage, and values. Our results on various understanding, translation, and cultural and values alignment benchmarks show that NileChat outperforms existing Arabic-aware LLMs of similar size and performs on par with larger models. We share our methods, data, and models with the community to promote the inclusion and coverage of more diverse communities in LLM development.

  • 5 authors
·
May 23, 2025 2

All Languages Matter: Evaluating LMMs on Culturally Diverse 100 Languages

Existing Large Multimodal Models (LMMs) generally focus on only a few regions and languages. As LMMs continue to improve, it is increasingly important to ensure they understand cultural contexts, respect local sensitivities, and support low-resource languages, all while effectively integrating corresponding visual cues. In pursuit of culturally diverse global multimodal models, our proposed All Languages Matter Benchmark (ALM-bench) represents the largest and most comprehensive effort to date for evaluating LMMs across 100 languages. ALM-bench challenges existing models by testing their ability to understand and reason about culturally diverse images paired with text in various languages, including many low-resource languages traditionally underrepresented in LMM research. The benchmark offers a robust and nuanced evaluation framework featuring various question formats, including true/false, multiple choice, and open-ended questions, which are further divided into short and long-answer categories. ALM-bench design ensures a comprehensive assessment of a model's ability to handle varied levels of difficulty in visual and linguistic reasoning. To capture the rich tapestry of global cultures, ALM-bench carefully curates content from 13 distinct cultural aspects, ranging from traditions and rituals to famous personalities and celebrations. Through this, ALM-bench not only provides a rigorous testing ground for state-of-the-art open and closed-source LMMs but also highlights the importance of cultural and linguistic inclusivity, encouraging the development of models that can serve diverse global populations effectively. Our benchmark is publicly available.

  • 69 authors
·
Nov 25, 2024 2

Beyond Alignment: Value Diversity as a Collective Property in Multicultural Agent Systems

Multicultural multi-agent systems are increasingly deployed in globally diverse settings, where different agents are grounded in different cultural backgrounds. Existing cultural evaluation focuses on value alignment: how closely a single agent matches a target culture. Yet alignment is a per-agent property and cannot reveal whether a system, taken as a whole, preserves the cultural plurality it is meant to represent. We propose value diversity as a system-level evaluation axis for multicultural agent systems, defined through the dissimilarity between culturally conditioned agents' responses on a shared value survey. Using the World Values Survey, we evaluate 19 cultures and 18 backbone models across a wide range of system configurations. We find that diversity is largely uncorrelated with alignment, indicating that the two capture complementary system properties, and that current multicultural agent systems fall substantially below human societies in value diversity. Mixed-backbone systems narrow this gap but do not close it, and the gap persists across culture compositions and agent scales. Social interaction further erodes diversity by driving agents toward consensus, and a participatory budgeting case study shows that this homogenization narrows the breadth of collective decision-making. Together, our results establish value diversity as a distinct evaluation axis for multicultural multi-agent systems and reveal a persistent homogenization tendency in current LLM-based societies. Our code and data are publicly available at https://github.com/iNLP-Lab/MultiAgent-Diversity.

NormAd: A Benchmark for Measuring the Cultural Adaptability of Large Language Models

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

  • 5 authors
·
Apr 18, 2024

Unveiling Cultural Blind Spots: Analyzing the Limitations of mLLMs in Procedural Text Comprehension

Despite the impressive performance of multilingual large language models (mLLMs) in various natural language processing tasks, their ability to understand procedural texts, particularly those with culture-specific content, remains largely unexplored. Texts describing cultural procedures, including rituals, traditional craftsmanship, and social etiquette, require an inherent understanding of cultural context, presenting a significant challenge for mLLMs. In this work, we introduce CAPTex, a benchmark designed to evaluate mLLMs' ability to process and reason about culturally diverse procedural texts across multiple languages using various methodologies to assess their performance. Our findings indicate that (1) mLLMs face difficulties with culturally contextualized procedural texts, showing notable performance declines in low-resource languages, (2) model performance fluctuates across cultural domains, with some areas presenting greater difficulties, and (3) language models exhibit better performance on multiple-choice tasks within conversational frameworks compared to direct questioning. These results underscore the current limitations of mLLMs in handling culturally nuanced procedural texts and highlight the need for culturally aware benchmarks like CAPTex to enhance their adaptability and comprehension across diverse linguistic and cultural landscapes.

  • 2 authors
·
Feb 20, 2025

Seeing Culture: A Benchmark for Visual Reasoning and Grounding

Multimodal vision-language models (VLMs) have made substantial progress in various tasks that require a combined understanding of visual and textual content, particularly in cultural understanding tasks, with the emergence of new cultural datasets. However, these datasets frequently fall short of providing cultural reasoning while underrepresenting many cultures. In this paper, we introduce the Seeing Culture Benchmark (SCB), focusing on cultural reasoning with a novel approach that requires VLMs to reason on culturally rich images in two stages: i) selecting the correct visual option with multiple-choice visual question answering (VQA), and ii) segmenting the relevant cultural artifact as evidence of reasoning. Visual options in the first stage are systematically organized into three types: those originating from the same country, those from different countries, or a mixed group. Notably, all options are derived from a singular category for each type. Progression to the second stage occurs only after a correct visual option is chosen. The SCB benchmark comprises 1,065 images that capture 138 cultural artifacts across five categories from seven Southeast Asia countries, whose diverse cultures are often overlooked, accompanied by 3,178 questions, of which 1,093 are unique and meticulously curated by human annotators. Our evaluation of various VLMs reveals the complexities involved in cross-modal cultural reasoning and highlights the disparity between visual reasoning and spatial grounding in culturally nuanced scenarios. The SCB serves as a crucial benchmark for identifying these shortcomings, thereby guiding future developments in the field of cultural reasoning. https://github.com/buraksatar/SeeingCulture

  • 7 authors
·
Sep 19, 2025

DIWALI - Diversity and Inclusivity aWare cuLture specific Items for India: Dataset and Assessment of LLMs for Cultural Text Adaptation in Indian Context

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

  • 3 authors
·
Sep 22, 2025 2

BLEnD-Vis: Benchmarking Multimodal Cultural Understanding in Vision Language Models

As vision-language models (VLMs) are deployed globally, their ability to understand culturally situated knowledge becomes essential. Yet, existing evaluations largely assess static recall or isolated visual grounding, leaving unanswered whether VLMs possess robust and transferable cultural understanding. We introduce BLEnD-Vis, a multimodal, multicultural benchmark designed to evaluate the robustness of everyday cultural knowledge in VLMs across linguistic rephrasings and visual modalities. Building on the BLEnD dataset, BLEnD-Vis constructs 313 culturally grounded question templates spanning 16 regions and generates three aligned multiple-choice formats: (i) a text-only baseline querying from Region to Entity, (ii) an inverted text-only variant (Entity to Region), and (iii) a VQA-style version of (ii) with generated images. The resulting benchmark comprises 4,916 images and over 21,000 multiple-choice question (MCQ) instances, validated through human annotation. BLEnD-Vis reveals significant fragility in current VLM cultural knowledge; models exhibit performance drops under linguistic rephrasing and, whilst visual cues often aid performance, low cross-modal consistency highlights challenges in robustly integrating textual and visual understanding, particularly for lower-resource regions. BLEnD-Vis thus provides a crucial testbed for systematically analysing cultural robustness and multimodal grounding, exposing limitations and guiding the development of more culturally competent VLMs.

  • 7 authors
·
Oct 13, 2025

BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

  • 22 authors
·
Jun 14, 2024

Exposing Blindspots: Cultural Bias Evaluation in Generative Image Models

Generative image models produce striking visuals yet often misrepresent culture. Prior work has examined cultural bias mainly in text-to-image (T2I) systems, leaving image-to-image (I2I) editors underexplored. We bridge this gap with a unified evaluation across six countries, an 8-category/36-subcategory schema, and era-aware prompts, auditing both T2I generation and I2I editing under a standardized protocol that yields comparable diagnostics. Using open models with fixed settings, we derive cross-country, cross-era, and cross-category evaluations. Our framework combines standard automatic metrics, a culture-aware retrieval-augmented VQA, and expert human judgments collected from native reviewers. To enable reproducibility, we release the complete image corpus, prompts, and configurations. Our study reveals three findings: (1) under country-agnostic prompts, models default to Global-North, modern-leaning depictions that flatten cross-country distinctions; (2) iterative I2I editing erodes cultural fidelity even when conventional metrics remain flat or improve; and (3) I2I models apply superficial cues (palette shifts, generic props) rather than era-consistent, context-aware changes, often retaining source identity for Global-South targets. These results highlight that culture-sensitive edits remain unreliable in current systems. By releasing standardized data, prompts, and human evaluation protocols, we provide a reproducible, culture-centered benchmark for diagnosing and tracking cultural bias in generative image models.

  • 11 authors
·
Oct 22, 2025

CIVICS: Building a Dataset for Examining Culturally-Informed Values in Large Language Models

This paper introduces the "CIVICS: Culturally-Informed & Values-Inclusive Corpus for Societal impacts" dataset, designed to evaluate the social and cultural variation of Large Language Models (LLMs) across multiple languages and value-sensitive topics. We create a hand-crafted, multilingual dataset of value-laden prompts which address specific socially sensitive topics, including LGBTQI rights, social welfare, immigration, disability rights, and surrogacy. CIVICS is designed to generate responses showing LLMs' encoded and implicit values. Through our dynamic annotation processes, tailored prompt design, and experiments, we investigate how open-weight LLMs respond to value-sensitive issues, exploring their behavior across diverse linguistic and cultural contexts. Using two experimental set-ups based on log-probabilities and long-form responses, we show social and cultural variability across different LLMs. Specifically, experiments involving long-form responses demonstrate that refusals are triggered disparately across models, but consistently and more frequently in English or translated statements. Moreover, specific topics and sources lead to more pronounced differences across model answers, particularly on immigration, LGBTQI rights, and social welfare. As shown by our experiments, the CIVICS dataset aims to serve as a tool for future research, promoting reproducibility and transparency across broader linguistic settings, and furthering the development of AI technologies that respect and reflect global cultural diversities and value pluralism. The CIVICS dataset and tools will be made available upon publication under open licenses; an anonymized version is currently available at https://huggingface.co/CIVICS-dataset.

  • 6 authors
·
May 22, 2024 1

World in a Frame: Understanding Culture Mixing as a New Challenge for Vision-Language Models

In a globalized world, cultural elements from diverse origins frequently appear together within a single visual scene. We refer to these as culture mixing scenarios, yet how Large Vision-Language Models (LVLMs) perceive them remains underexplored. We investigate culture mixing as a critical challenge for LVLMs and examine how current models behave when cultural items from multiple regions appear together. To systematically analyze these behaviors, we construct CultureMix, a food Visual Question Answering (VQA) benchmark with 23k diffusion-generated, human-verified culture mixing images across four subtasks: (1) food-only, (2) food+food, (3) food+background, and (4) food+food+background. Evaluating 10 LVLMs, we find consistent failures to preserve individual cultural identities in mixed settings. Models show strong background reliance, with accuracy dropping 14% when cultural backgrounds are added to food-only baselines, and they produce inconsistent predictions for identical foods across different contexts. To address these limitations, we explore three robustness strategies. We find supervised fine-tuning using a diverse culture mixing dataset substantially improve model consistency and reduce background sensitivity. We call for increased attention to culture mixing scenarios as a critical step toward developing LVLMs capable of operating reliably in culturally diverse real-world environments.

  • 12 authors
·
Nov 27, 2025 2

Camellia: Benchmarking Cultural Biases in LLMs for Asian Languages

As Large Language Models (LLMs) gain stronger multilingual capabilities, their ability to handle culturally diverse entities becomes crucial. Prior work has shown that LLMs often favor Western-associated entities in Arabic, raising concerns about cultural fairness. Due to the lack of multilingual benchmarks, it remains unclear if such biases also manifest in different non-Western languages. In this paper, we introduce Camellia, a benchmark for measuring entity-centric cultural biases in nine Asian languages spanning six distinct Asian cultures. Camellia includes 19,530 entities manually annotated for association with the specific Asian or Western culture, as well as 2,173 naturally occurring masked contexts for entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLM families across various tasks such as cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show a struggle by LLMs at cultural adaptation in all Asian languages, with performance differing across models developed in regions with varying access to culturally-relevant data. We further observe that different LLM families hold their distinct biases, differing in how they associate cultures with particular sentiments. Lastly, we find that LLMs struggle with context understanding in Asian languages, creating performance gaps between cultures in entity extraction.

  • 20 authors
·
Oct 6, 2025

Cultural Moment Benchmark: Evaluating Video Cultural Reasoning and Grounding in Southeast Asia

Cultural understanding in video means more than recognizing what is visible; it requires grasping the symbolic and temporal significance of cultural concepts. We decompose this into three abilities: naming what a concept symbolizes, visually recognizing it on video, and locating its sub-events in time. Existing video-cultural benchmarks tend to test what is seen, collapsing these three abilities into a single score that hides the bottleneck. We introduce the Cultural Moment Benchmark (CMB): 306 expert-curated concepts from seven countries in Southeast Asia across five categories. We evaluate each concept through three stages, one per ability. Given a description, Stage 1 (S1) selects from four candidate concept names, Stage 2 (S2) selects from four candidate video moments, and Stage 3 (S3) predicts the start and end times of the moment in a video. To keep each stage focused on a distinct ability, we use three design choices: semantic-similarity distractors (S1, S2), unlabeled video moments (S2), and free-form localization on a different example video (S3). Across six vision-language models, failure modes vary by ability and modality. i) Even the strongest closed-source models score below 30% when all three stages must be correct; ii) The three abilities do not fully cascade: naming a concept correctly helps half the models recognize it on video, but recognizing it has little effect on locating the sub-event in time; iii) Audio is complementary, redundant, or distracting depending on the concept, more often distracting in non-Latin-script countries; removing both audio and subtitles hurts Games and Music the most. Our 14-rater human study shows that even Expert raters score below chance on concepts from a neighboring country, indicating that CMB requires country-specific cultural knowledge. CMB acts as a diagnostic harness, attributing failures to a specific ability or modality.

  • 6 authors
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Aug 23